★ portfolio · vol. 01 ★

AnjaliChhetri

this is me ♡

also me

and again ♡

Exploring the digital world.
With a marker in one hand & a spreadsheet in the other.

Branding, marketing, design, writing, fundraising, events & the occasional chaos. I make brands feel like people.

scroll, don't be shy

01 · Where I'm Studying

Tetr College of Business

An undergraduate program built on doing. Every semester, a new country, a new venture, a new founder mindset. Less classroom, more chaos. Less theory, more receipts.

first week

somewhere abroad

pitch day

. . .

★ where tetr has taken me ★

8 countries · 1 cohort · a lot of carry-on luggage

02 · Things I've built

Startup Experiences.

A few ventures I've poured myself into through design, marketing, growth, fundraising and a lot of late-night google docs.

venture 01

Muzo

brand · growth · public speaking · design

Muzo is a freeze-dried fruit brand built for snackers who refuse to compromise. I led brand, marketing & on-ground growth, turning a small snack startup into a real-world sales machine.

I grew Muzo off social media first: through people, retail, partnerships and public speaking, and watched it become something tangible.

₹50,000 / day in sales

$3,000 USD funding raised

Public speaking → investors & press

Hosted in-person sales

Designed packaging + decks

click the packet↓

MuzoFREEZE-DRIED · 100%

A crunch that tastes
like the real thing.

strawberry ♡

launch day

on stage

the crew

the goods

a happy face

venture 02

Apex Alliance

crowdfunding · brand · video · campaign design

A Kickstarter-backed venture where I led campaign strategy, design and storytelling. We didn't just hit our goal, we obliterated it.

Fully funded in < 2 hours

$2,000 USD raised on Kickstarter

Designed full campaign

view the campaign on Kickstarter →

▶

venture 03

Project Play Cycle

social venture · ghana · fundraising · playground design

click the swing ↓

In Accra, Ghana, I helped build a social venture from the ground up. We raised funds, partnered with a small community school, and I personally designed a playground for the kids. Every swing, slide and structure drawn on a notebook before it ever touched the soil.

Fundraised for the build

Designed playground from scratch

Partnered with local school

building it

kids! ♡

the sketch

finished

▶

internship

&Again

brand · content · growth · creative direction

click me

A sustainable fashion / lifestyle brand where I led content, creatives and community growth. I built an audience from scratch through real storytelling, design and consistency.

From 300 → 2,000 followers

Brand-led creative direction

Designed full content library

Creatives I made for &Again

extra

Crowdfunding & Campaigns

strategy · video · storytelling · community

I have worked on my crowdfunding campaign to fund my own education through social media, storytelling and strong community engagement.

▶

live page

numbers go up

shared everywhere

03 · Words I've written

Writing & Thinking.

Essays, op-eds and the occasional rant about brands, behaviour and what makes people care.

★ Essay · 2026

Why Most Brands Are Boring (and How to Fix Yours)

A short, sharp piece on why founders default to "professional" when what they actually need is personality. Drawing from my work at Muzo, &Again and Apex Alliance.

★ Essay · 2026